The way we give feedback can determine whether a course is truly effective
Feedback is one of the most powerful elements in any e‑learning experience. It guides learners, reinforces understanding, and brings real value to the training process. While there are many ways to deliver feedback, two distinct approaches stand out: telling feedback and showing feedback. Choosing the right one can significantly influence how deeply learners engage with and retain the material.
This distinction was first introduced to our team by Cathy Moore during her visit years ago—and it has proven invaluable ever since.
Telling vs. Showing: A Simple Example
Imagine this scenario:
It’s late, you’re still at the office, and you suddenly hear a loud noise outside. There’s been an accident. A man is hurt. What do you do?
Let’s say you choose the option to call the emergency number.
A telling feedback response might say:
“Correct! Well done! This is the best choice.”
While this confirms the right answer, it stops there. You know what was correct, but do you understand why? What would have happened if you had chosen differently? Telling feedback often lacks context, leaving learners without a deeper understanding of the consequences behind their decisions.
Now, let’s revisit the scenario and choose to watch through the window.
This time, the feedback includes narration, video, sound effects, and a clear depiction of the outcome:
“The man is lying on the ground. Another car arrives before the ambulance. When I realize my mistake, it’s already too late. The driver can’t see the man and runs him over.”
This is showing feedback—and it changes everything.
Learners see the consequences of their choice. They understand not only that the option was incorrect, but why it was incorrect.
Showing feedback goes beyond right or wrong. It:
• Reveals the real‑world impact of decisions
• Encourages reflection and critical thinking
• Helps learners internalize lessons more effectively
• Supports long‑term retention by connecting actions to outcomes
In complex training—especially scenario‑based learning—showing feedback is far more powerful. Instead of simply telling learners what they should have done, it immerses them in the consequences of their actions, helping them build judgment, confidence, and practical decision‑making skills.
Effective feedback boosts confidence and motivates learners to keep improving. When people clearly understand the impactof their decisions, they become more aware of what to adjust and where to focus. Every learner is different, and feedback should create space for growth, encouraging them to set higher goals and make meaningful progress.
So, for your next training program,which approach will you choose—telling feedback or showing feedback?
